About Us

Portfolio: 5aDay@Work

GOAL

Increase fruit & vegetable consumption of employees through a multimedia program

CLIENT

A National Cancer Instititute Phase II SBIR grant to Klein Buendel

Target Audience

Employees and wellness professionals of companies and organizations across the United States

OVERVIEW

5 A Day @ Work is a wellness web site that is being delivered to workplaces across the country. It has garnered nearly 2,500 regular users to date from 20 different participating companies. These users explore tools such as a fruit and vegetable tracker, interactive content, tailored feedback, games, video conferences, a recipe search and localized announcements with the goal of increasing overall fruit and vegetable consumption. There is also a sister web site that provides training and support for the wellness professional in each organization – allowing for customized implementation of the program. In addition, to allow the content to be administered by non-technical staff, KB created an extensive Content Management System (CMS). This CMS allows editing of text, navigation and games, in order to constantly refresh the site with new content.

KB evaluated 5 A Day @ Work in a randomized pretest-posttest controlled trial involving 480 study participants at the 20 worksites. Analysis is being conducted currently.