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Portfolio: Go Sun Smart

GOAl

Improve sun protection at ski resorts across North America

CLIENT

The Cooper Institute

Target Audience

Resort employees and guests

OVERVIEW

From assistance with theory-based message construction to graphic design of more than 20 on-site promotions to complete production and fulfillment, KB played an integral role in the development of this multi-faceted campaign. The program included posters, brochures, signage, window clings and decals, promotional items, training materials and a web site, all unified with the Go Sun Smart brand.

Funded by the National Cancer Institute, Go Sun Smart is a sun safety education program for employees and guests of high altitude ski resorts. Go Sun Smart is now being disseminated widely by the National Ski Area’s Association in partnership with The Cooper Institute. KB continues to assist with this effort.

Go Sun Smart Racoon Poster