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Research Approaches

In addition to the areas of study that define Klein Buendel's research, several research approaches are central to our projects. Below, find some of these important foundations.


Many of our projects focus on bridging the gap between research and public health practice. A key step in achieving this goal is through dissemination – an active approach to translating scientific findings into public health change. The Active Living Every Day project, funded by the National Heart, Lung, and Blood Institute, is an example of this research focus.

Policy Adoption

At Klein Buendel, we often develop programs to assist in the creation and implementation of policies concerning health related issues. For example, Sun Safe Schools is a research project funded by a five-year R01 research grant from the National Cancer Institute. The aim of the project is to develop a program, based on Diffusion of Innovations Theory, to assist school districts in the creation and implementation of school board policies concerning sun safety and skin cancer prevention. The aim of the project is also to evaluate the program’s effectiveness.

Social Marketing

The objective of social marketing is to influence action, often in relation to health behavior. At Klein Buendel, we use social marketing strategies to develop materials for interventions that can change behavior and grab attention in a media saturated world. The interactive games created in the Nutrition Fun project and the Do Something on the .Net project both highlight some of KB’s work in this area.

Social Networking

Social networking is a long-standing method for communicating ideas, sharing interests, finding like-minded individuals and influencing behaviors. Klein Buendel leverages traditional social networks (like workplaces or communities) as well as online social networks to influence health behaviors and study intervention outcomes.

Target Audiences Reached

At Klein Buendel, our projects are intended for a variety of target audiences, depending on the objective of the project. The target audiences for some of our projects include but are not limited to individuals within the following groups: employees, policy makers, public health professionals, students, service and industry/hospitality professionals, and healthcare practitioners.

Theoretical Models

The foundation of our projects rests on theoretical models related to health behavior change. Some of the models we work with have included but are not limited to Social Cognitive Theory, the Transtheoretical (Stages of Change) Model, the Cognitive Mediation Model, and the Social-Ecological Model of Health Behavior.